Human Appeal

My role at Human Appeal involved producing and project managing campaigns such as Ramadan, Qurbani, Challenges, Wrap Up, Emergency Campaigns (Gaza, Pakistan Floods, Turkiye & Syria Earthquake, Morocco Earthquake), Orphans and Child Welfare Reports and a volunteer recruitment rebrand. 

During Ramadan, my main responsibilities were running 12 Live Appeals for channels such as ARY News, ARY Digital & Islam Channel. 

For all campaigns, my role involved summarising programmatic projects, creating campaign briefs and defining price handles with the Programmes Team. I then distributed the briefs to key stakeholders within the company, ready for marketing online, on social media and for television. 

Driving campaigns also meant gathering and project managing all content, such as promotional material, videos, graphics, merchandise and writing scripts. This included proofing, ensuring sign off across stakeholders, and making sure the information was accurate and up to date. 

These assets had to be done under tight deadlines, especially when dealing with emergency campaigns, with promotional materials out within the day of the emergency.