CBeebies Little Learners Rebrand

Marketing Campaigns

For the CBeebies Little Learners rebrand I was the promotional producer working with major stakeholders to promote the app across BBC and third party platforms leading to the app being number one on the app store for kids, surpassing YouTube Kids. 

This involved promoting the app with Danni Dyer as an ambassador, working with press, social andinfluencers to name a few. Please see more links below: 

App Change Support Guide

Influencer Marketing with the Renz family

Daily Mail Article on Danni Dyer, Love Island and the CBeebies App