CBeebies Little Learners Rebrand
Marketing Campaigns
For the CBeebies Little Learners rebrand, I was the promotional producer working with major stakeholders to promote the app across BBC and third party platforms, leading to the app being promoted as number one on the Apple app store for kids, surpassing the YouTube Kids app.
This involved promoting the app with Danni Dyer as an ambassador, working with PR and influencers, as well as the wider BBC, like BBC News. Please see more links promoting the CBeebies Little Learners app below:
- Influencer Marketing with the Renz family
- Daily Mail Article on Danni Dyer, Love Island and the CBeebies App