CBeebies Apps Marketing

During my time working on the portfolio of CBeebies apps, I delivered and managed the production, scheduling, and publishing of promotional content for a portfolio of CBeebies apps across both BBC-owned (web, email, magazines, apps and CBeebies TV Channels) and third-party platforms (Roblox, Instagram, YouTube & app stores).

I worked with multi-disciplinary teams to create compelling marketing campaigns and strategies as well as managing a team of five. 

My work led to the successful rebrand of the CBeebies Little Learners App charting at number one on the app store and being positioned on the front page of the Google Kids Play Store. 

I used data analytics reports to drive performance in Google Demand and Social Media Campaigns, communicating findings and reports to the wider department. Through this I  produced a best practice document for Google Demand Campaigns within the department.

Please have a look at some of the content produced for the app stores, YouTube, Instagram, etc, above!